Worlds made of Words
Worlds made of Words
“A highly personal and professional approach! Logos travelled all the way to the brewery and trained the team in copywriting, which kick-started some great text creation for our e-shop. Plus, if we ever find ourselves lacking in inspiration, we never hesitate to reach out and receive the perfect advice. Thank you.”
With zero exaggeration, the Pilsner Urquell Brewery is a brand with worldwide significance. That’s why when we received an email request in the spring of 2019 to train the team in charge of the company’s e-shop in the basic principles of online copywriting, we were overjoyed to accept but also filled with respect. The team is based at the brewery (for all beer lovers, the address “U Prazdroje 64” is notoriously well-known), which meant the training also doubled as an excursion to this temple of beer.
We spent the dedicated 8 hours in a very pleasant atmosphere, going through the individual types of texts the e-shop works with and the basic principles their creation adheres to.
In the end, we agreed that Logos would become a member of the team, to remain available as a “remote, yet e-mail-ready friend”, to rush in with any advice or a helping hand should some particularly thorny, text-based problems or creative challenges arise. And so, for example in 2020, we received a rather interesting offline project: creating headlines for a billboard campaign.
